Being an independent author is one of the greatest things I have ever done and one of the hardest things I have ever done. So many people think that we just sit and write books all day and nothing else. If only it were that easy. There are so many hats we have to wear-writer, publisher, marketer, editor, public figure to an extent (depending on how big you are-events, appearances and such), blogger, and the list goes on. Just the other day I heard someone say that once you decide to publish a book you are officially an authorpreneur. Today I want to focus on how to run a blog when you are a beginning author.
How To Run A Blog When You Are A Beginning Author
Here are some tips to get your blog off to a good start.
*Have a clear topic. Do you want to showcase other authors? Give advice to other authors? Promote other books in your genre?
*Write for your audience.Think about what they would like to know or questions that they have about your genre.
*Learn how to use keywords and SEO. Keywords and SEO are a learning process. I use the plugin Squirrly to write my posts and it is a HUGE help.
*Add social share buttons. If you have a WordPress site, you can search for social share button plugins that are compatible with the theme of your site.
*Post more than once a week. I have heard you should post less often than you want to. I suggest posting at least twice a week and I need to take my own advice here. 🙂
*Set up an opt in/newsletter option-If you want to promote your work, you’re going to have to set up an opt in with some sort of freebie or discount to persuade people to give up their email address.
By implementing the steps above you should have a pretty good start on how to run your blog when you are a beginning author. Keep in mind it will be a work in progress and there will always be something you can change or tweak to make it better. Most important, have fun with it and make it your own.