Today we are going to talk about getting a handle social media. You know, the stuff we hate to love and love to hate. Don’t get me wrong; social networks are a great tool when used in the right way. However, I’m not here to get into the pros and cons of a social network debate. What I do want to talk about is social platforms, and social media overwhelm. As authors, we learn information on how to promote and market all the time and it can get mind-boggling. Therefore, when I first got started as an author, I heard someone say you should be on all the social platforms and post on each one. There is a better way to handle this and today I’m going to share with you how I do it.
Get a Handle On It: Social Media Platforms
First, let’s talk about social handles. What is a social network handle? A social handle is the author name you use on Facebook, Twitter, Pinterest, Instagram, Snapchat, etc. For example, my Twitter handle is @carrielowrance, and my Facebook business page is CarrieLowranceBooks. You will want to lock in your social platform handles on all platforms as soon as possible. Why? This way someone else can’t claim your name or business name and your brand will stay consistent across social sites. When your fans and followers land on your social accounts, you want them not to have any doubt that it’s you. If you haven’t started creating accounts for these platforms yet, take some time and get them established as soon as possible.
Social Media Overwhelm
There is always something new going on in the world of social platforms. There are new and upcoming sites all the time. Do you have to be on all of them to be successful? No. Take a deep breath and relax. As I said earlier, I did this when I first started, and it was awful. I had profiles on Facebook, Twitter, Google+ and Pinterest as well as writing and managing two websites and two blogs. It was just too much, and I was spreading myself too thin. I was doing all this work and posting and had nothing to show for it. I eventually quit all socials except Facebook.
My advice to you is to spend a little time on each platform after you set up your handles. Take a month or so and play around and see which ones you like, which ones are you most comfortable using. Have you noticed more results from one than the other? Even if you notice small results, that’s great. This will give you a clue where your audience is.
Choosing Platforms to Use
Once your month is over, pick two or three social media platforms and learn to master them. I primarily use Facebook, Instagram, and Pinterest. I’m most comfortable using each of them. Keep in mind; this will take a while so don’t get frustrated if things are slow going. It can take 6-12 months until you have a steady following. If you are trying everything you can and are still not getting results, you may want to hire a social media expert. These people are experts in social media and know how to help grow your following. For example, I’m horrible at Pinterest graphics. I have no eye for art or graphic design. I hired someone to redo some of my pins, and my account is much more eye-pleasing now. It’s simple things like these that make all the difference. By all means, if there is something that you’re not good at or you need some help with, if you’ve got the funds, outsource it to an expert. As I have said before, we can’t do everything.
Have you set up your social media handles yet? Do you know which platforms you want to use? If so, what are your favorite platforms to use? I would love to know in the comments. If you haven’t established your social media presence yet, jump on and secure your real-estate today.