Hello. Today we are going to talk about book marketing. Yes, I hear you groaning a collective sigh out there. As authors, we love to write and put our blood, sweat and tears into our books. We shiver in anticipation at our next release date.
We get excited when illustraions and/or book covers come back from our amazing illustrators and designers. We love the process of bringing our books to life. But what do we do after? A lot of us have a fear of promoting our books.
We fear we’ll be seen as annoying self-centered. We may fear our book is not good enough. We may be introverts and have a hard time networking and talking to people. Still, at the heart of it all, I think a lot of us don’t know where to start.
There is tons of marketing advice, classes, blogs, articles, etc. It just gets mind boggling. I get it. Today I have made a list of some magnificent resources for upping your book marketing game than any author can try.
Magnificent Resources for Upping Your Book Marketing Game.
How To Market A Book Release: Develop Your Best Marketing Strategy For Each Book Launch by Misty M. Beller–I recently read this for a book review challenge and found it very helpful. Misty breaks down everything from finding your target reader, Preorders, Paid Advertising and so much more.
How I Sold 80,000 Books by Alinka Rutkowska-I was on a webinar with Alinka and she really knows what she’s doing. Her unique marketing technique is that she sells her children’s books on cruise ships.
Smashwords Book Marketing Guide by Mark Coker-This book is targeted specifically to ‘Smashers’, those who publish on Smashwords. However, I feel this book could be helpful to anyone.
I recently attended the Bestseller Online Book Summit and gleaned a lot of information from the presenters. If you are looking for information on how to make your next book launch a success which ties in with marketing, check out this video.
Blogs to Follow.
www.michaelhyatt.com-Michael Hyatt is a successful author and virtual mentor. I highly recommend his book Platform which is about how to get noticed in a noisy world. Although he doesn’t necessarily specialize in book marketing per se, he still gives out really good advice about content marketing.
www.goinswriter.com-Jeff Goins is a successful author who blogs about writing, life, and creative work.
www.servenomaster.com-Jonathan Green was on the Bestseller Online Book Summit and I totally resonated with him. He is a best selling author and online business entrepreneur. His blog, Serve No Master, gives great advice on both business and writing matters. Make sure you click on the sidebar and register to win a copy of his Kindlesniper course, which teaches authors how to start a profitable Amazon business and launch best sellers.
By taking the time to check out these resources, you could be taking your book marketing from lame to ‘on top of your game’ in no time. Do you have any book marketing resources you find helpful? I’d love to know.